Anchor text is the visible, clickable text in a hyperlink. By default, it’s often blue and underlined.
Code sample
<a href="http://www.example.com">Example Anchor Text</a>
Question: Is the keyword of class Commercial (“Money”), Branded, Compound (Money+Brand) or something else (other)?
The text that you see when clicking on a link is called anchor text.
<a href="https://smart.linkresearchtools.com">Best Link Tool</a>
Resulting in the link Best Link Tool
Answer: In the above example the phrase “Best Link Tool” is the “money anchor text”. And it’s a Money keyword phrase.