There are different link risks estimated depending on the anchor text classification, and many derived data points from that. For example a single money keyword phrase in the anchor text is usually problematic, but when you have large volumes of identical money keyword phrases, those (parts of) links could be considered higher risk.
The linking keywords can be categorized into the following:
Brand Keywords contain something that can be associated with you (as a personal brand) or your company.
That can be a certain product, service or the company name / domain name itself.
iPhone, Apple products, apple.com and Steve Jobs would be Brand Keywords for apple.com
the generic smartphone accessories is a Money Keyword for apple.com
All keywords that don’t fit in the above categories are Other Keywords and without any association to you or your company.
Examples: click me,great site, here are good examples for Other keywordsproducts can be classified as Other keyword for an e-Commerce shop.
Example of Keyword Classes
The following practical example is for the product website of the brand Link Detox®www.linkdetox.com. The column “Anchor” shows you the anchor text of the link.
typical Other keyword
URLs pointing to the brand are a clear signal for Brand
“plans-pricing” was actually parsed out of a URL, but the two words “plans” and “pricing” are very generic, and certainly something that people would search for (in combination with other words). Therefore it is a Money phrase.
Competitive Link Detox® is a sub Brand of Link Detox®
“Disavow File Audit” is a generic phrase, although coined and established as trademark in the marketplace we would not call this a trademark exclusive enough for the product Link Detox, so it’s a Money phrase.
About Link Detox is clear brand phrase, pointing exclusively to the Brand Link Detox
Benefits - generic, so classified as Money
“2. analysis modes of Link Detox”… is a combination of the money phrase “analysis modes” in conjunction with the brand Link Detox, and so Compound
“Link Profile Audit” is your exercise that you can answer based on what you learnt above. Please decide how you would classify it and comment below.
Keyword Class for every link
If you have multiple links from a page, then each of them can have a different keyword classification category.
The following example from a view in “Source Pages” is a drill down of above for www.linkdetox.com
the “20” next to the detail +/- sign means that there are 20 link on that source page
the anchor text “about link detox” is classified correctly as Brand, as explained above.
“disavow toxic backlinks” is a generic keyword phrase, thus Money